In this study, a three-phase structural equation modeling technique is developed to explore similarities and differences in the antecedents and value outcomes in customer and supplier relationships. While both parties were found to share antecedents and value outcomes, the means by which value was conferred was significantly different.
CITATION STYLE
Hobley, L., Batt, P., & Olaru, D. (2015). Customer - Supplier Perspective of the Antecedents and Value Outcomes of Business Relationships. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 55–66). Springer Nature. https://doi.org/10.1007/978-3-319-10963-3_27
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