The Influence of Demographic Factors on Investment Decisions in Indonesia in the Pandemic Time Covid-19

Abstract

Investment growth in Indonesia is increasing. This can be seen in the increase in the number of investment instruments available in the market. People are starting to become aware of the need for investment. They began to make investment a necessity that must be met. Demographic factors as a reflection of investor characteristics that are often of concern in influencing investment decisions are age, gender, education, income, occupation, marital status and investment experience. The analysis in this research is validity test, reliability test, frequency descriptive analysis, crosstab analysis and chi square test. The results of this study indicate demographic factors that have an influence on investment decisions are age and education. Meanwhile, gender, income, occupation, marital status and investment experience show that the results have no influence on investment decisions.