The Impact of Individual Differences on the Use of Risk Reduction Strategies in Organizational Purchasing

0Citations
Citations of this article
1Readers
Mendeley users who have this article in their library.
Get full text

Abstract

The purpose of this study was to determine the impact of individual characteristics of organizational buyers on the use of risk reduction strategies. The results suggested that years of formal education, gender, and CFM certification status all have major impacts on risk reduction strategy use. Conversely, years of buying experience and age were found to have relatively little affect on the propensity to use various risk reduction strategies.

Cite

CITATION STYLE

APA

Hall, M. C., Rao, C. P., & Elliott, K. M. (2015). The Impact of Individual Differences on the Use of Risk Reduction Strategies in Organizational Purchasing. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 33–37). Springer Nature. https://doi.org/10.1007/978-3-319-13248-8_7

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free