A Study on the Mechanism of Information Sharing between Customer Involvement and New Product Development

Abstract

Data from 275 questionnaires were used to examine the role of information-sharing customers in value creation of new products. The results show that information sharing plays a part in mediating the relationship between customer participation and new product performance, and the two dimensions of information sharing enhance the interaction of new product performance. The above conclusions answer the mechanism of information sharing in the process of customer's participation in the value creation of new products, reveal the interactive effect of inside-out and inside-out information sharing, and provide a reference for small and medium-sized enterprises (SMEs) in the manufacturing industry to participate in the development of new products.