Initiating sustainable behavior: Feel good for doing good

Abstract

This study investigated if alteration of cues and rewards of people at a university workout center could impact water bottle disposal behaviors. Using a Social Cognitive Theory model, two 8-week interventions were conducted. After a baseline was determined, educational signs were posted and then environmental changes were made to affect on awareness and cognition. Results recorded changes from a baseline proportion 73.2% of recyclable plastic and glass bottles disposed of in garbage cans to 26.8% in the recycling bins to 26.1% of the bottles in the garbage cans and 73.9% in the recycling bins after the interventions. Surveys also suggested supportive cognitive changes. The simple interventions used to nurture, support and reinforce proenvironmental behaviors would not only lower garbage costs, research indicates these actions also improve morale, well-being, and public image. This study documents destructive waste habits can be changed toward positive recycling behaviors with proper support and design.