This paper addresses some major issues for solving cultural problems encountered in international marketing activities and emphasizes the cultural awareness / analysis that every business should consider to enter the international markets. In this study some multicultural marketing failures experienced in Turkey by some firms have also been discussed and a new model is recommended.
CITATION STYLE
Erem, T., Tek, Ö. B., Gegez, A. E., & Börü, D. (2015). Culture as a Market Entry Barrier: Some Insightful Tips for the Turkish Market. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 72–79). Springer Nature. https://doi.org/10.1007/978-3-319-17383-2_11
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