The current paper presents an innovative approach to examining customer-to-customer interactions. The field experiment design, utilizing a group tour setting, contributes to the relationship marketing literature by adopting a management perspective and investigating the unexplored link between customer-to-customer interactions and important outcomes to consumers and service providers.
CITATION STYLE
Levy, S. E. (2015). An Examination of Customer-to-Customer Interactions: A Field Experiment Approach. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 265–269). Springer Nature. https://doi.org/10.1007/978-3-319-11779-9_99
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