New classification method based on support-significant association rules algorithm

Abstract

One of the most well-studied problems in data mining is mining for association rules. There was also research that introduced association rule mining methods to conduct classification tasks. These classification methods, based on association rule mining, could be applied for customer segmentation. Currently, most of the association rule mining methods are based on a support-confidence structure, where rules satisfied both minimum support and minimum confidence were returned as strong association rules back to the analyzer. But, this types of association rule mining methods lack of rigorous statistic guarantee, sometimes even caused misleading. A new classification model for customer segmentation, based on association rule mining algorithm, was proposed in this paper. This new model was based on the support-significant association rule mining method, where the measurement of confidence for association rule was substituted by the significant of association rule that was a better evaluation standard for association rules. Data experiment for customer segmentation from UCI indicated the effective of this new model. © Springer-Verlag Berlin Heidelberg 2007.