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Perceived Service Quality of Small and Medium Enterprises (SMEs) on Banks’ Lending and Loan Service Quality in Malacca

  • Hasan H
  • Jais M
  • Abd Razak M
  • et al.
Springer Singapore, (2016), 127-135
DOI: 10.1007/978-981-10-1458-1_12
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Abstract

… key element to maintain a positive public image and customer loyalty. Setting customer service standards help to ensure that companies reach… In addition, the findings of this study could also be used for future research in the subject of customer satisfaction and customer loyalty. …

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APA

Hasan, H., Jais, M., Abd Razak, M. R., Syed Wahid, S. N., Halim, R. A., & Riduan, A. (2016). Perceived Service Quality of Small and Medium Enterprises (SMEs) on Banks’ Lending and Loan Service Quality in Malacca. In Regional Conference on Science, Technology and Social Sciences (RCSTSS 2014) (pp. 127–135). Springer Singapore. https://doi.org/10.1007/978-981-10-1458-1_12

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