Qualitative research and its application in organizational management and social research

Abstract

This chapter deals with all relevant aspects of qualitative research. Initially, the need and importance of qualitative research in tackling complex organizational and management problems are explained. It then goes on to discuss the relevant concepts, ideas, and theories of qualitative research. Various methods, processes, and steps used in qualitative research are then elaborated. The chapter brings the distinguishing characteristics of qualitative research as compared to quantitative research. It deals in detail various aspects of ethnographic research. Usefulness of computers and the Internet in qualitative research is explained. Focus group studies, case studies, and action research studies are also adequately covered. Various case examples from real-life problem situations are provided to illustrate principles and methods discussed.