Another market segment: sport event tourism by disabled athletes

Abstract

Sports and tourism are connected in various parts of economies, cultures, and nations. However, there has been a limited understanding of sports event tourism involving disabled athletes. This study explored the behavioral and socio-demographic implications of the disabled sports event tourism and investigated the motivational factors involved. An in-person survey was administered to 108 disabled athletes who attended the summer and winter Paralympics. A Structural Equation Model was used to determine the association between the factors of life satisfaction, emotional happiness, escapism, perceived value, and future intention, using the Monte Carlo parametric bootstrapping method to test significance of direct and indirect effects. Cronbach was acceptable because it exceeds 0.70 which satisfies the cut-off of confirmatory factor analysis. In addition, the individual values of average variance extracted (AVE), were greater than 0.50 (0.72) which meets the requirement and the convergent validity of all the constructs. The results showed that life satisfaction had a significant direct effect on future intentions. Emotional happiness had a significant direct effect on the perceived value of an event. Escapism had significant direct effects on perceived value and future intentions. Perceived value significantly influenced future intentions. The relationship between emotional happiness and future intention was fully mediated by perceived value. However, the relationship between escapism and future intention was only partially mediated by perceived value. The results of this study are valuable for developing future management and marketing policies for disabled athletes and tourists to advance the existing sports event tourism and disabled athlete’s behavior studies.