STRATEGI PEMBANGUNAN PERNIAGAAN MELALUI JARINGAN SOSIAL DI KALANGAN USAHAWAN ASNAF DI PANTAI TIMUR MALAYSIA

Abstract

Sosial support systems are crucial for individuals or organizations that rely on others to sustain in sosial and economics life. As for entrepreneur from asnaf, sosial supports from and network with institutions that manage waqf and zakat are vital lifelines for them. The strategy of business development through sosial networks can provide significant benefits to entrepreneur. This article aims to study and identify the level of sosial networks among asnaf entrepreneur. The research design used for this study is quantitative method. The data obtained was analyzed using the software of Statistical Package for the Sosial Sciences (SPSS 29). The level of sosial network was examined and measured using desriptive statistics including mean and standard deviation values from data collected of survey questionnaires. A total of 295 respondents from population of asnaf entrepreneur at the East Coast responded to the study. Overall, the findings of the study indicated the level of sosial networks among them is moderately high, with a mean value of 3,95. In concusion, there is still many rooms for further improvement in sosial networks among asnaf entrepreneurs. The importance of sosial network can certainly help to develop and support their business sustainability