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Market Entry in China

  • Prange C
Elsevier Inc., (2016), 27-33
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Abstract

For the different readers interested in this book, we provide a short introductory overview of the book. This overview helps to select appropriate chapters and to assure an efficient start. ?? 2014 Elsevier Inc. All rights reserved.

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Prange, C. (2016). Market Entry in China. Market Entry in China. Case Studies on Strategy, Marketing and Branding (pp. 27–33). Elsevier Inc. Retrieved from http://link.springer.com/10.1007/978-3-319-29139-0

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