CREATIVE INDUSTRIES MAPPING IN KAUNAS COUNTY

Abstract

Creative industries is of increasing importance in the global economy mainly due to the fact that creativity and its employment is accessible to any given country and provides it with a competitive advantage internationally. Creativity is recognized as a key strategic asset driving economic growth as well as determining successful integration into a rapidly changing global economy. Creative industries mapping provides the insight to which regions, counties or counties have the biggest potential and help to determine the factors of creative industries-friendly places. Creative industries mapping is still in the early stage in Lithuania. Since Kaunas region is one of the largest in the country rich in natural and human resources, it generates a fair share of Lithuanian annual GDP. Basing on this, Kaunas region is likely to be one of the leading regions in the development of creative industries, providing people with new employment possibilities, generating added value and attracting domestic and foreign investments.DOI: http://dx.doi.org/10.5755/j01.em.17.3.2140