Abstract
Over the last decade the aeronautics industry has undergone an evolution which has fundamentally modified managerial practice within the sector. From being a product based industry, there has been a progressive move towards a market-driven one, representing a turning point in marketing for an industrial sector with many particularities.
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APA
Malaval, P., Bénaroya, C., & Aflalo, J. (2014). Marketing in the Aeronautics Industry. In Management for Professionals (Vol. Part F295, pp. 1–27). Springer Nature. https://doi.org/10.1007/978-3-319-01354-1_1
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