PSS Value Transformation: From Mass-Manufactured Vehicles to Provision of Mass-Customized Services - A Case Study of Designing and Prototyping Customized Digital Services for SAIC Motor in China

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Abstract

This work focuses on exploring how to transform the PSS strategy through conceptual design and prototyping to a way in which different stakeholders in the case car company - SAIC Motor - can experience and give feedback on the PSS strategy, analyze the impact of the PSS strategy on the process of customized digital service design in a traditional Chinese car company. Also, the work discusses how to increase the service value for different stakeholders in the overall PSS system.

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APA

Yan, Z., Larsson, T., & Larsson, A. (2022). PSS Value Transformation: From Mass-Manufactured Vehicles to Provision of Mass-Customized Services - A Case Study of Designing and Prototyping Customized Digital Services for SAIC Motor in China. In Proceedings of the Design Society (Vol. 2, pp. 1179–1188). Cambridge University Press. https://doi.org/10.1017/pds.2022.120

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