PSS Value Transformation: From Mass-Manufactured Vehicles to Provision of Mass-Customized Services - A Case Study of Designing and Prototyping Customized Digital Services for SAIC Motor in China

Abstract

This work focuses on exploring how to transform the PSS strategy through conceptual design and prototyping to a way in which different stakeholders in the case car company - SAIC Motor - can experience and give feedback on the PSS strategy, analyze the impact of the PSS strategy on the process of customized digital service design in a traditional Chinese car company. Also, the work discusses how to increase the service value for different stakeholders in the overall PSS system.