The Challenge of Developing a Sustainable Hybrid Organization: The Case of Greenpop

Abstract

This chapter introduces readers to the topics of social entrepreneurship and hybridity of social and financial values. A South African case study is used to illustrate the particular challenges faced by social entrepreneurs in a sub-Saharan context. The emergence of the Greenpop as a social enterprise is described, and the strategies developed by its founders to ensure effectiveness and survival are identified. Particular attention is paid to how a business model was developed to ensure financial sustainability, while enabling the venture to create social value, to the way in which founders promote the distinctiveness of their enterprise among other social ventures, as well as to the factors associated with venture success. PU - SPRINGER-VERLAG SINGAPORE PTE LTD PI - SINGAPORE PA - 152 BEACH ROAD, #21-01/04 GATEWAY EAST, SINGAPORE, 189721, SINGAPORE