An approach for assessment of electronic offers

Abstract

Internet and mobile technology enable businesses to invent new business models by applying new forms of organization or offering new products and services. In order to assess these new business models there has to be a methodology that allows identifying advantages that are caused by electronic and mobile commerce. The proposed approach builds upon the theory of informational added values that provides a classification of gains produced by information work. This theory is extended by the definition of categories of technology inherent added values that result in informational added values. These informational added values can be perceived by users of information products and services and therefore be used to assess electronic offers. The relationship between technology inherent and informational added values will be clarified with examples of real business models. Furthermore, a classification of basic business model types will be provided. © Springer-Verlag 2004.