Explorative Study of Artificial Intelligence in Digital Marketing

Abstract

The massive evolution in the field of science and social media has modified the human communication. The function of Artificial Intelligence and digital marketing have been started to be used in various fields, especially in marketing because it is the trendiest work in the market creating major changes. The Objective of this study is to Explore and focus on the Automated Marketing which is going to change the digital firms and all the aspects of digital marketing and also intelligent content marketing, Uses Of AI in Digital marketing, Impacts on Digital Market in current situation, predictive search and the use of social media to show how powerful digital marketing can get with artificial intelligence and can create major changes for the ease of marketing. We will also discuss about some strategies of Automated Marketing and its future scope. It can be the future of marketing and can shape modern life wisely indeed. Artificial intelligence and machine learning revolutionizes marketing strategies by adding new domains in near future.