Conduits of the Kremlin’s Informational Influence Abroad? How German-Language Alternative Media Outlets Are Connected to Russia’s Ruling Elites

Abstract

Extant research on alternative media in Western democracies has focused on scrutinizing their content, organization, production, and audiences. However, the extent to which alternative outlets are linked to powerful foreign actors has not yet been analyzed, despite the fact that a plethora of outlets have openly sided with Russia after its full-scale invasion of Ukraine in February 2022, spreading the Kremlin’s propagandistic narratives. To fill this gap, this study adopts a case study approach. It selects Germany as a revelatory case of a key target country of Russia’s foreign influence efforts, raising the question of how and to what extent German-language alternative media outlets are connected to Russia’s ruling elites. Grounded in qualitative analysis of a wide range of documents, this study proposes a categorization that divides the connections into three different types: organizational, media, and personal connections. Subsequently, it is demonstrated that half of the analyzed German-language alternative media outlets maintain at least one of these three types of connections to the Kremlin. These findings contribute to our knowledge of alternative media, as well as Russia’s overt and covert foreign influence operations, the so-called “active measures.” They also highlight the need for more transparency in alternative media landscapes in democratic contexts across the globe.