Joint value as a measure of Sea Trade Port Stakeholder Effect

Abstract

This article is devoted to an efficiency measurement of the maritime industry presented through the joint value of industry stakeholders. A list of factors contributing to the efficiency of the state maritime policy and factors in the development of the maritime industry were defined and separated into four groups: group 1 (infrastructural factors): Renewal of port infrastructure; coastal infrastructure of sea stations; ecological and physical safety; and convenience in reaching the port of departure of a cruise ship; group 2 (management factors): The effectiveness of management mechanisms; the level of automatization and effective communications technologies; the coordination of various types of transport; and the efficiency of port services; group 3 (marketing factors): Tariff policies (tariff amounts, number of port fees, flexibility of the price policy); and competition in the ports; group 4 (service factors): Attractiveness of logistics conditions; the development of international tourism; the development of sea leisure; the development of merchant shipping, shipbuilding, ship repair, and instrument making in the port; and the simplification of port entry procedures. The joint value was considered to be a category at both a macroeconomic and microeconomic level, and it was combined with a multivariate regression model performed on the basis of the statistical analysis and data processing system Statistica 8.0. The complex combination of the results of the multifactorial linear model of the joint value created in the maritime industry led to the conclusion that the best alternative to the development of the port industry in Ukraine is the scenario of state modernization and corporatization in the port business model.