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Marketing technology in macroeconomics

SpringerPlus (2012) 1(1) 1-5
DOI: 10.1186/2193-1801-1-28
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Abstract

In this paper, we incorporate a marketing technology into a dynamic stochastic general equilibrium model by assuming a matching friction for consumption. An improvement in matching can be interpreted as an increase in matching technology, which we call marketing technology because of similar properties. Using a simulation analysis, we confirm that a positive matching technology shock can increase output and consumption. © 2012 Tamegawa.

Figures

  • Figure 1 Internet users across the globe. Note: The line depicts percentage per 100 inhabitants. Source: ITU World Telecommunication/ICT Indicators database.
  • Figure 2 Flow of Goods.
  • Figure 3 Impulse responses to the marketing technology shock. Note: The above lines are shown as the percentage deviations from the steady state.

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CITATION STYLE

APA

Tamegawa, K. (2012). Marketing technology in macroeconomics. SpringerPlus, 1(1), 1–5. https://doi.org/10.1186/2193-1801-1-28

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