In this paper, we incorporate a marketing technology into a dynamic stochastic general equilibrium model by assuming a matching friction for consumption. An improvement in matching can be interpreted as an increase in matching technology, which we call marketing technology because of similar properties. Using a simulation analysis, we confirm that a positive matching technology shock can increase output and consumption. © 2012 Tamegawa.
Tamegawa, K. (2012). Marketing technology in macroeconomics. SpringerPlus, 1(1), 1–5. https://doi.org/10.1186/2193-1801-1-28