Individual Work Valuation in a Digital World—The Case of Personal Token’s Pricing

Abstract

Personal tokens (specifically, utility tokens) can serve as a measure of work valuation. Valuing one’s work is usually based on three sources: comparing competition prices, determining the costs incurred, identifying the value offered to the investor/client. The aim of the paper is to identify the types of individual work that is valued by means of personal tokens and offered in the virtual world. We would also like to recognise the motives and incentives of different individual service providers who valuate their services (performed both online and in the real world) using personal tokens. The theoretical basis for this analysis is the theory of the basic individual values and work values implemented firstly by S. H. Schwartz. Conclusions will be drawn on the basis of case studies. The authors will analyse the data and information available on the personal tokens platform (personaltokens.io) in order to specify the measures for assessing the motives of work valuation based on personal tokens. One of the results of the study is the identification of a new motive for virtual work, which is the network theme.