CREATION AND DISSEMINATION OF AUDIOVISUAL AND MULTIMEDIA CONTENT: EDUCATIONAL AND SCIENTIFIC TRANSFORMATION IN PROGRESS

Abstract

In the current information society, we cannot avoid learning, we cannot avoid being connected to knowledge. Through the networks and the media, citizens have become permanent students who consume videos, pod-casts and other types of audiovisual and multimedia content of an educational and scientific nature. In the same way, universities are adapting to this new media-training ecosystem that is transforming the structures, agents and processes of higher education in any country in the world. The main objectives of this research are to unravel the advantages offered by these new learning models and formats for students, professors and the institutions themselves, and to synthesize the ways of designing, producing and disseminating quality content. YouTube is a virtual classroom, social networks are scientific labora-tories and audiovisual and multimedia contents are the blackboards of the present. Let's find out what this integral revolution means for our faculties.