Differentiated demand and supply chain planning of fresh meat products: Linking to animals’ lifetime

Abstract

Demand and supply chain planning of meat products with short shelf life is studied in a Danish wholesaler case. Main findings are that the lifetime of animals influences information sharing in planning, and differentiating planning according to demand characteristics influence supply chain negatively. This study suggests lifetime-dependent differentiation in timeliness and frequency in sharing of information to enhance supply chain effectiveness and efficiency.