Motivation System of Crowdsourcing Community from a Supply Chain Perspective

Abstract

This paper uses principal-agent theory to study the issue of incentivizing crowdsourcing communities. It proves that enterprises can generate innovation plans of high quality and expected utility using the crowdsourcing community. Outsourcers can encourage high-quality people to join by adopting a linear variable compensation scheme and make the low-quality people quit by requiring them to supply more effort. The paper also shows that enterprises' participation in crowdsourcing community innovation can effectively improve their innovative ability and that it is necessary for enterprises to construct an effective and cooperative innovative system combining crowdsourcing community innovation and their own internal innovation.