Pelatihan Digital Marketing di Desa Wisata Jamu Kiringan, Kabupaten Bantul

Abstract

The world of marketing is currently increasingly advanced with the existence of digital marketing, which is a form of marketing by utilizing the internet both in promotions and transactions. The use of digital marketing allows marketing reach to be wider and more efficient so that it can increase sales results. Kinds of products can be marketed through digital marketing, including traditional herbal medicine. Kiringan Village, Canden, is a traditional herbal medicine tourism village that is quite popular in the Special Region of Yogyakarta. This activity aims to develop and improve the Jamu Kiringan Tourism Village with digital marketing training using one of the e-commerce sites that are in great demand today by all groups, both teenagers and adults. This digital marketing training activity is carried out using training methods, demonstrations, and hands-on practice. The results of the training activities include expanding the marketing process of traditional herbal medicine for the herbal medicine craftsmen of Kiringan Village by using Shopee e-commerce.