Study on mobile E-commerce business process optimization

Abstract

With the continuous development of e-commerce, mobile communication technology and wireless internet technology, mobile e-commerce has become a new business mode. Yet in the early development of the mobile e-commerce, it still exists many problems, such as high costs, low efficiency and small consumer group etc. This paper executes optimization on the mobile e-commerce according to characteristics of consumption habits of mobile e-commerce consumption groups and tries to solve existing problems in the development of mobile e-commerce. © Springer-Verlag Berlin Heidelberg 2013.