Abstract
Digitale Innovationen – crossmediale Strategien
Cite
CITATION STYLE
APA
Esch, F.-R., & Isenberg, M. (2013). Markenführung in der Medienbranche. In Management von Medienunternehmen (pp. 225–245). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-8349-4256-2_9
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