Motivation and Entrepreneurial Cognition

  • Shepherd D
  • Patzelt H
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Abstract

In this chapter we highlight how motivation is an important driver of entrepreneurs’ identification and subsequent exploitation of opportunities. While we acknowledge the motivational role of financial rewards for entrepreneurship and explore how financial...

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Shepherd, D. A., & Patzelt, H. (2018). Motivation and Entrepreneurial Cognition. In Entrepreneurial Cognition (pp. 51–103). Springer International Publishing. https://doi.org/10.1007/978-3-319-71782-1_3

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