Preferences of Saudi Users on Arabic Website Usability

Abstract

The aim of this paper is to conduct a study on the Saudi culture to extract Saudi users' preferences on Arabic website usability. Its purpose is to determine the most important issues that should be considered when designing for the Saudi culture. The data collection instrument consist of an online questionnaire for Saudi Internet users'. The main outcome of this study is that Saudi users agree on the importance of website usability issues such as adherence to local language, culture, and religious beliefs, in addition to consistency in navigation scheme, messages, and text format. The results of this study highlight the need to consider the cultural preferences of the target audience for successful local websites or applications.