Abstract
The concept of the family life cycle has proven to be a useful but incomplete tool for marketers. Significant changes in life-styles have created the necessity for altering and updating this concept. This article explores these changes and integrates them into new life-cycle patterns.
Author supplied keywords
Cite
CITATION STYLE
APA
Schlacter, J., Razzouk, N., & Mills, M. (2016). The Family Life Cycle Revisited. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 38–42). Springer Nature. https://doi.org/10.1007/978-3-319-16934-7_9
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
Already have an account? Sign in
Sign up for free