A Study on Online Reservation Behavior of Hotel Catering Industry

Abstract

With the development of new media on the Internet, more and more consumers can obtain various information and reservation locations of restaurants through integrated booking platforms. This paper studies the influence of perceived risk on willingness to use restaurant online reservation system. Data were collected through questionnaire survey, and SPSS24 statistical software was used for data analysis to verify the hypothesis relationship and analyze the research results. Taking consumers of a five-star hotel in Shekou, Shenzhen as the research object, this paper verifies the positive impact of perceived risk on willingness to use when consumers use the restaurant online reservation system. The research shows that the higher the cognitive risk of consumers, the greater the impact on consumers’ willingness to use the online reservation system. Finally, conclusions and suggestions are put forward based on the results, and suggestions are put forward for the optimization of the hotel online reservation system.