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BRAND LOYALTY,CUSTOMER CHARACTERISTICS ON CUSTOMER LOYALTY OF SAVINGS AND CREDIT COOPERATIVE SOCIETIES IN EMBU COUNTY,KENYA

  • NDEGE J
  • KEGORO H
Strategic Journal of Business & Change Management (2019) 6(4)
DOI: 10.61426/sjbcm.v6i4.1401
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Abstract

Meagre profits, shrinking market share and deteriorating customer loyalty among savings and credit cooperative societies in Kenya not only make management to review marketing strategies but also to rethink on brand equity in order to enhance customer loyalty. This …

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APA

NDEGE, J. O., & KEGORO, H. O. (2019). BRAND LOYALTY,CUSTOMER CHARACTERISTICS ON CUSTOMER LOYALTY OF SAVINGS AND CREDIT COOPERATIVE SOCIETIES IN EMBU COUNTY,KENYA. Strategic Journal of Business & Change Management, 6(4). https://doi.org/10.61426/sjbcm.v6i4.1401

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