This paper examines the traditional Family Life Cycle (FLC) Model common to the literatures of the marketing and consumer behavior fields. The paper then presents an inventory of historically relevant variables that better define the family and household and discusses how these variables influence consumption decision making. Finally, directions for future research based on potential gaps in knowledge are discussed.
CITATION STYLE
Roberts, S. D., Voli, P. K., & Johnson, K. A. (2015). Beyond the Family Life Cycle: An Inventory of Variables for Defining the Family as a Consumption Unit. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 71–75). Springer Nature. https://doi.org/10.1007/978-3-319-13248-8_15
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