Abstract
Published in association with: the Chartered Institute of Marketing. Ch. 1. Introduction to e-marketing -- Ch. 2. ReMix -- Ch. 3. E-models -- Ch. 4. E-customers -- Ch. 5. E-tools -- Ch. 6. Site design -- Ch. 7. Traffic building -- Ch. 8. E-CRM -- Ch. 9. E-business -- Ch. 10. E-planning.
Cite
CITATION STYLE
APA
Meadows-Klue, D. (2003). eMarketing eXcellence: The Heart of eBusiness. Interactive Marketing, 4(3), 308–310. https://doi.org/10.1057/palgrave.im.4340195
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