CETYS University: Teaching in a Proactive and Entrepreneurial University

Abstract

This chapter describes several basic aspects of the economy and entrepreneurship in Mexican society as the framework in which CETYS University carries out its teaching program. The aim of this paper is to focus on the Master of Business Administration teaching program at CETYS. The globalization of markets, technological change and the knowledge economy require that universities play a more proactive role, and this is what CETYS seeks to incorporate. It also considers that the biggest challenges for Mexico are to help entrepreneurs to be more innovative and technologically oriented, so they can increase competitiveness and satisfy the global consumer and provide them with the knowledge and skills which they need in order to reduce the fear of failure. To provide these skills and knowledge, this paper highlights that there are two types of skills which must accompany entrepreneurship: the skills related to team work and those related to communication; accordingly, the entrepreneur is not only able to discover opportunity, but he/she can also create it, both in the economic dimension as well as in the social dimension of entrepreneurship.