Implementación del aprendizaje basado en problemas (ABP) y el learning by doing en el Grado en Publicidad y Relaciones Públicas para la adquisición de competencias.

Abstract

The EHEA (European Higher Education) framework has foreseen an approach between University and business in order to optimize student learning and facilitate their entry into the professional world. With this purpose, lecturers in the Degree in Advertising and Public Relations at San Pablo CEU University have designed and carried out the “Contest Entrepreneurs and Creatives”. It consists of an innovative teaching methodology that combines PBL (problem based learning) with learning by doing.