Exploring the factors that influence the intention to play a color mixing game

Abstract

Color mixing is viewed as one of the most important stages with regard to learning colors, and digital games have been identified as a useful means for encouraging students in learning. However, little effort has been devoted to using digital games to assist students in learning color mixing. To remedy this deficiency, this study developed a color mixing game and further explored the subjects’ perspectives on the game. More specifically, the technology acceptance model was employed to develop a questionnaire to collect the subjects’ opinions about the game, through which the decisive factors behind the subjects’ intention to play the game can be analyzed. The questionnaire delivered two significant results. First, the subjects’ perceived ease of playing influenced their attitude toward playing through the mediation of perceived usefulness. Second, the subjects’ perceived usefulness influenced their intention to play through the mediation of attitude toward playing. The mediation of perceived usefulness and attitude toward playing implied that both ways of influence were indirect.