Popular misunderstandings and improvement strategies for network marketing

Abstract

With the development of information technology, network marketing is active in the business of enterprises. However some enterprises have failed to grasp the network marketing because of the network marketing misunderstandings. This paper listed five misunderstandings of network marketing and gave the brief description of the causes. At the same time, it also put forward five improvement strategies to help some SMEs (Small and medium-sized enterprises) out of the failure of network marketing. © 2011 Springer-Verlag Berlin Heidelberg.