The CSR myth: True beauty comes from within

Abstract

The rapid spiralling of the property and financial crisis in the USA into an international economic crisis has been mirrored by an equally rapid increase in talk of a global crisis of confidence that is throwing into doubt trust in the entire economic system, companies and many of their managers (Schranz 2008). But which mechanisms are responsible for this growing loss of faith? This article argues that the reputation of persons, companies or even institutions is always part of a network of tensions between functional, social and expressive reputation. The authors examine the measures with which the economy attempts to regain lost confidence. © 2009 Springer-Verlag Berlin Heidelberg.