The effectiveness and efficiency of the agricultural extension system in India can be improved by motivating and mobilizing the rural and tribal folk towards sustainable productivity. It requires efficient and innovative approaches in order to organize and strengthen the farming community in an effective way for better participation, adoption and empowerment. A sample of 500 tribal families were selected on stratified random sampling procedure from four village panchayats and seven hamlets based on purposive random sampling method. A socio-economic survey was carried out by using PRA techniques to analyze the tribal scenario of East Godavari district. Major problems were identified and agro-based interventions were proposed suitable for the selected tribal area. After conducting an externally funded extension based DBT project for a period of three years (2009 to 2012) and implementing the interventions in tribal area of East Godavari district, it was found that there is a great scope to suggest suitable innovative and appropriate approaches for tribal and rural population. Suitable innovative extension strategies were suggested for bringing a desirable change in improving the livelihood of rural and tribal societies towards productivity and sustainability.
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Suman, K. K., Murthy, T. G. K., & Chandrasekhar, R. C. (2014). Innovative approaches for sustainable productivity among tribal families of East Godavari district. Journal of Agricultural Extension and Rural Development, 6(1), 5–10. https://doi.org/10.5897/jaerd2013.0510