Successful persuasive technology for behavior reduction: Mapping to Fogg's Gray Behavior Grid

Abstract

This study evaluates 24 persuasive technologies that achieved statistically significant behavior reduction across a variety of domains. The purpose of this research was to map the 24 persuasive technology studies across the Gray Behaviors (decrease behavior) in Fogg's Behavior Grid in order to identify commonalities and patterns in the technologies. Additionally, each persuasive technology is mapped to Fogg's Behavior Model factors, and Fogg's persuasive strategies. Mapping across these three dimensions provides a synthesized understanding of how persuasive technology successfully reduces behavior. © 2010 Springer-Verlag.