Value Propositions and Business Models for Circular Entrepreneurship

Abstract

The circular economy represents a very promising creative endeavor for entrepreneurs to discover and create novel opportunities, to experiment with new models of doing business and new relationships with partners, customers and employees. This chapter focuses on the role of the business model and business model innovation in the practice of the circular economy. Innovating business models is an expression of entrepreneurship, design and implementation that embraces the circular economy and makes profit compatible with the environment.