Design and Implementation of Wechat Marketing System on Web Mode

Abstract

The recent fast development of WeChat platform gradually raises a new requirement of connecting abstract mobile internet with the physical world. This requires new protocols, new theories and also engineering practices that model WeChat platform and physical resources in a unified framework, a challenge that few current approaches are able to tackle, a new field that attracts lots of researchers devote themselves to exploring. The solution must break the boundary between the mobile internet world and the physical world by providing a unified infrastructure that permits integrated models addressing issues from both worlds simultaneously. This paper proposes a framework to integrate WeChat platform. A case study is presented to demonstrate the advantage of the framework.