The purpose of the study is to find factors to measure Museum Service Quality (SERVQUAL) and Visitors' motivation. The survey was analyzed with 214 questionnaires out of 230 ones …
CITATION STYLE
So, E.-H., & Lee, K.-R. (2014). Influence of Service Quality and Visit the Motivation on Visitors Satisfaction, Behavioral Intention in Museum. -Focused on National Museum of Korea. The Journal of the Korea Contents Association, 14(1), 515–527. https://doi.org/10.5392/jkca.2014.14.01.515
Mendeley helps you to discover research relevant for your work.