Influence of Service Quality and Visit the Motivation on Visitors Satisfaction, Behavioral Intention in Museum. -Focused on National Museum of Korea

  • So E
  • Lee K
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Abstract

The purpose of the study is to find factors to measure Museum Service Quality (SERVQUAL) and Visitors' motivation. The survey was analyzed with 214 questionnaires out of 230 ones …

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So, E.-H., & Lee, K.-R. (2014). Influence of Service Quality and Visit the Motivation on Visitors Satisfaction, Behavioral Intention in Museum. -Focused on National Museum of Korea. The Journal of the Korea Contents Association, 14(1), 515–527. https://doi.org/10.5392/jkca.2014.14.01.515

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