Design of Product Service Systems at the Base of The Pyramid

Abstract

The Base of the Pyramid (BoP) consists of about two-fifths of the world population. This population can be categorized as poor with income of less than 2 dollars per day. It is important to alleviate poverty. One of the promising approaches to tackle the wicked problem of poverty is business development combined with poverty alleviation. In this approach, integrated solutions are necessary in order to address the diverse issues in the BoP. These integrated solutions are in the form of product service systems (PSS) rather than the con-ventional product-oriented or service-oriented solutions. In this paper, we explore different issues that need to be addressed in the PSS design at the BoP. We have also explored strategies used in this PSS design. We have used a case study to explain these issues and strategies. In addition, we have identified salient char-acteristics of the PSS design at the BoP.