The influence of Customer Advocacy to Purchase Intentions in Green Packaging

Abstract

The innovation in green packaging is growing rapidly amid the rise of going green behavior. Garbage is one of the most concrete problems in the world. We aim this research in calculating a potential in green packaging business as a supplier. We use 109 samples calculated by slovin's method. We use SPSS simple regression and the conclusion is customer advocacy is strongly influencing purchase intention and the growth of other sectors that need packaging to distribute. It means is a potential business to bring environmentally friendly behaviors especially supporting food&beverages and logistics activities. The result is customer advocacy is strongly influencing purchase intention and the curve show X and Y are distributed normally. So the conclusion is Green Packaging is a potential business judging from the development and growth of the logistics business.