The internet as a source of information about local agro-food product

Abstract

This paper explores usage of the Internet in relationship to local agro-food products of a tourist destination. Thgoals are 1) to examine availability of information about local agro-food products using different Internet tools an2) to predict what types of websites are related to tourists’ searches for information about local agro-food productbased on responders’ demographic characteristics. Two studies were conducted. The first included tourists who visitenine seaside tourist resorts, while the second focused on the content of different tourism-related websites. Data werprocessed using univariate (frequencies and percentages) and multivariate (logistic regression) statistics. Travel socinetworks and social networks were the most important information sources for tourists, while their demographicharacteristics were somewhat significant in searching for information. Search engines were not very useful. Websites otourism companies, tourist boards and local authorities provided some information.