A prosocial fake news intervention with durable effects

Abstract

The present online intervention promoted family-based prosocial values—in terms of helping family members—among young adults to build resistance against fake news. This preregistered randomized controlled trial study is among the first psychological fake news interventions in Eastern Europe, where the free press is weak and state-sponsored misinformation runs riot in mainstream media. In this intervention, participants were endowed with an expert role and requested to write a letter to their digitally less competent relatives explaining six strategies that help fake news recognition. Compared to the active control group there was an immediate effect (d = 0.32) that persisted until the follow-up four weeks later (d = 0.22) on fake news accuracy ratings of the young, advice-giving participants. The intervention also reduced the bullshit receptivity of participants both immediately after the intervention and in the long run. The present work demonstrates the power of using relevant social bonds for motivating behavior change among Eastern European participants. Our prosocial approach with its robust grounding in human psychology might complement prior interventions in the fight against misinformation.